Stereotypes

according to http://uktribes.com, my persona seems to fit under the stereotypes of Young Alts, due to the description given;


'They’ll read about or listen to a huge variety of bands and try Skater, Emo and even Urban fashions. They also love a lot of mainstream fashion and music. The Young Alts make for a largely safe and non-judgemental Tribe in which to experiment with all of these styles.As they advance into later years, Young Alts specialise and move into different Tribes, but while they are still deciding they are some of the most voracious consumers out there: music, magazines, clothes makeup and haircuts are all sampled and discarded with abandon.

Young Alts are wide eyed to the world and can be influenced by TV, radio and mainstream media. Some of them are still listening to their parents! Of course, the biggest influence is the playground and their friendship groups, and they constantly scour specialist magazines and the internet for news and clues about their favourite scenes.

Young Alts generally adopt their passions from Emos, Scene Kids, Indie Scenesters and Hipsters and rarely create a trend for themselves. Their huge buying power combined with this predictable nature makes them a hugely exciting market. Careful analysis of social media can put marketers ahead of the curve, as can access to Young Alt tastemakers like Zane Lowe.'

Why are some media products described as postmodern? essay plan

Intertextual references: film within a film e.g. inglorious basterds

Hyperreality – the arches on a mcdonalds ‘m’ It is just an ‘m’ yet it means good food due to the association with it.
Self-reflexivity: this involves the seemingly paradoxical combination of self-consciousness and some sort of historical grounding

Irony: Post modernism subverts conventions and negotiates contradictions through irony

Boundaries: Post modernism challenges the boundaries between genres, art forms, theory and art, high art and the mass media, blurring the boundaries of genres.

Constructs: Post modernism is actively involved in examining the constructs society creates including, but not exclusively, the following:

Nation: Post modernism examines the construction of nations/nationality and questions such constructions
Gender: Post modernism reassesses gender, the construction of gender, and the role of gender in cultural formations
Race: Post modernism questions and reassesses constructs of race
Sexuality: Post modernism questions and reassesses constructs of sexuality

POSTMODERNISM, QUESTIONS/CHALLENGES THE CONVENTIONS OF EVERYTHING.
It challenges, genre conventions, gender stereotypes, racial stereotypes, social stereotypes etc. For example, the conventions of what is right and what is wrong within society are blurred.
Scott Pilgrim
• Intertextual references of old games
• Action/love/adventure movie – blurs boundares – fits into more than one thing.
Kick-Ass
• Female hero – not stereotypical ‘damsel in distress’
• Soundtrack comprised of many other superhero film soundtracks put together.
• Little girl with guns/ killing people/swearing unrealism is realistic its unrealistic yet we believe it to be real else the film wouldn’t work

Kramers Theory

Jonathan Kramer
1. Is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
2. Is, on some level and in some way, ironic – Timbaland having animal sounds etc layered behind the track.
3. Does not respect boundaries between sonorities and procedures of the past and of the present
4. Challenges barriers between 'high' (classical) and 'low' (pop, rock, dance etc) styles e.g. Dan Black- Symphonies.
5. Shows disdain for the often-unquestioned value of structural unity – boundaries blurred.
6. Questions the mutual exclusivity of elitist (classical) and populist (pop) values – questions whether they merge together or not.
7. Avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
8. Considers music not as autonomous but as relevant to cultural, social, and political contexts – doesn’t just operate on its own, relevant within cultural, social and political things. E.g. charity singles, Diamonds - Sierra Leone
9. Includes quotations of or references to music of many traditions and cultures – taking elements from different cultures e.g. Kanye West – Drunk & Hot Girls and Can- Sing Swan Song
10. Considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music e.g. DJ Shadow, auto tune etc.
11. Embraces contradictions (different to what you expect)
12. Distrusts binary oppositions
13. Includes fragmentations and discontinuities e.g. sampling things, uses sound effect only once.
14. Encompasses pluralism and eclecticism
15. Presents multiple meanings and multiple temporalities
16. Locates meaning and even structure in listeners, more than in scores, performances, or composers – depends on how it relates to you as a person, different cultural expectations etc. has any meaning you want.