One easy to understand example of hyperreality is the McDonald's "M" arches create in the eyes of the viewer, the huge foodchain that it is known as today, when in "reality" the "M" represents nothing, and the food produced is neither identical nor infinite. (Shown in simulacra and simulation)
Marshall McLuhan who created the phrase ‘the medium is the message’ heavily influenced Baudrillard’s idea of hyperreality. Marshall’s phrase basically means that the way the message is presented becomes more important than the meaning of the message itself.
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